Who we are

The Behavioral Insights Institute (BI2) is made up of talented, scientists and professionals from diverse backgrounds and disciplines, united by our unique expertise and passion for applying insights from the behavioral sciences to today’s most complex societal problems. True to our academic roots and rigorous scientific approach, our work is informed by a network of academic affiliates and advisors, including the world’s most influential pioneers in applied behavioral science.


The BI2 partners with foundations, non-profits, government agencies, and socially minded companies to work on improving the lives of millions around the world using behavioral science. The BI2 is a nonpartisan 501(c)(3) organization; donations are tax-deductible. BI2 is based in Massachusetts.

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